Your Website Has a Leak. We'll Find It in 90 Minutes.
One focused call. Your website run through the 5 Fatal Gaps diagnostic — live, with you watching. You leave with a written, prioritized fix list you can act on the same day.
You know something is off. You just can't see what.
People are visiting your website. You can see them in the analytics. But the discovery calls aren't happening.
So you start guessing.
- Maybe it's the headline. You rewrite it. Nothing changes.
- Maybe it's the design. You tweak colors and move sections around. Nothing changes.
- Maybe you need more traffic. You post more, spend more, hustle more. Now more people are visiting a page that still doesn't convert.
Here's the problem with guessing: you can't fix a leak you can't see. And when you built the website yourself — or paid someone who focused on making it pretty — you're too close to it to spot what's driving people away.
You don't need a new website. You need a diagnosis.
Every website that doesn't convert is leaking in one of 5 places.
After 25+ years building systems and working with 3,000+ coaches and consultants, the pattern is always the same. When a website isn't booking calls, the leak is one — usually two or three — of these five gaps:
Gap 1
Vague Positioning
Your headline doesn't tell the right person they're in the right place. They land, they squint, they leave.
Gap 2
Weak Messaging
Your copy talks about you instead of their pain. Visitors don't care about your certifications until they believe you understand their problem.
Gap 3
Confusing Navigation
There's no clear path from landing on your page to booking a call. Every extra click and choice bleeds visitors.
Gap 4
Missing Credibility
You have proof, but it's buried, generic, or formatted in a way that doesn't land. Trust never gets built, so action never gets taken.
Gap 5
No Clear CTA
Your homepage asks nothing, so visitors do nothing.
This training equipped me with the tools and knowledge to take my business to the next level. Shawn is very patient, organized, and detailed. I'm inspired to grow to higher heights. Thank you for allowing me the opportunity to grow as a businesswoman.
Natascha D - Business Consultant
Here's exactly what happens
As soon as you book, you get a short questionnaire — your website, your offer, your ideal client, and where leads come from today. I review your site before we ever get on Zoom, so we don't waste your 90 minutes on background.
On the call — 90 minutes, live
- We walk your website together, screen shared, through all 5 Fatal Gaps — page by page, section by section.
- For every gap we find, you see exactly why it's costing you bookings — not theory, the specific line or section on your site.
- We rank the fixes by impact, so you know what moves the needle first and what can wait.
Within 48 hours
You get your written Gap Report: the recording of our call, every gap we found, and your prioritized fix list — specific enough to hand to a copywriter or developer, or to act on yourself.
For 2 weeks after
You have direct email access to me while you implement. Stuck on a rewrite? Not sure a fix landed? Ask.
You leave with clarity, not homework
What happens when coaches fix the right things
Nina generated 108 leads in 2 weeks after her website transformation. The positioning fix alone made the difference.
Nina - Holistic Life Coach
Shawn helped us build the system first, then turned on paid ads to feed it — 3,200+ leads in 6 months. Ads only work when the system underneath converts.
MrsMD - Business Consultant
WHO THIS IS FOR
This is for you if:
- You're a coach or consultant generating $50K+ a year
- You have a live website that isn't booking consistent discovery calls
- You want a diagnosis and a plan — whether you implement it yourself or bring in help
This is not for you if:
- You don't have a website yet (start with the free 15-minute diagnostic instead — link below)
- You're pre-revenue (fix the offer first; the website comes second)
- You want someone to tell you the site is fine. I'm going to tell you the truth.
Why my eyes on your website?
I'm Shawn Brooks — Navy veteran, website systems coach, and author of The Coach's Website That Actually Works. Over 25+ years I've built systems for 3,000+ coaches and consultants, and I've torn down more coaching websites than I can count.
In the Navy I learned that when something fails, you don't guess — you run the diagnostic, find the fault, fix it in order. Systems save lives. The Gap Audit Sprint is that discipline applied to your website: no opinions, no vibes, a checklist that finds the fault every time.
Question?
Is this the same as the free 15-minute diagnostic call?
No. The free call is a conversation to figure out which way of working together fits you. The Gap Audit Sprint is the work itself — a full 90-minute teardown of your website with a written report and two weeks of implementation support.
Will you fix the gaps for me?
This is a diagnosis, not a rebuild. You leave knowing exactly what to fix and in what order — many coaches implement it themselves that week. If you want the fixes done with you, the audit is the natural first step into the CONVERT Homepage Transformation.
If I move into a bigger program, does the $497 count toward it?
Yes. Book your Gap Audit and decide within 30 days to move into the CONVERT Homepage Transformation or any VIP program, and your $497 is credited in full.
What if my website has all 5 gaps?
Then you'll know that in 90 minutes instead of finding out over another six months of guessing. And you'll have the exact blueprint of what a rebuild needs to accomplish — which puts you ahead of most coaches who pay for redesigns.
Can I reschedule?
Yes — up to 3 times with at least 48 hours notice. Your session needs to take place within 45 days of purchase.
Every week the leak stays hidden, it costs you calls.
The coaches filling their calendars aren't more talented than you. They found their leaks and fixed them — in order. 90 minutes from now, you could know exactly where yours are.
Not sure the Gap Audit is the right starting point? Book a free 15-minute diagnostic call and we'll figure out where you are — no pressure, no pitch you didn't ask for. [shawnbrooks.com/website-diagnostic-call]
Copyright 2022 Shawn Brooks LLC | All Rights Reserved | Site Design by Shawn Brooks Design