The Problem
You're not short on clients. You're short on clients your
website found for you.
Every one you landed this year, you started the conversation.
A DM. A referral you had to ask for. A call you chased.
Meanwhile your site collects visitors who read a few lines
and leave without a trace. No notification. No "here's who
almost booked." Just nothing.
"That's not a traffic problem. It's a conversion problem —
and it's the only one on this list you fully control."
What's Inside
Your baseline numbers
Six metrics to pull before you touch a single page. Most coaches audit on instinct and end up redesigning something that was never broken.
The 5 Fatal Gaps
The five structural problems I've found on nearly every coaching site that gets traffic and doesn't convert.
Positioning. Messaging. Navigation. Credibility. Call to action.
25 specific checkpoints
Not vague advice. Yes-or-no questions you answer with your site open in the next tab.
A scoring system
Count your gaps, find your highest count, and start there. You'll know which fix to make first instead of guessing.
3 quick wins
Three changes you can make today, in under an hour, without a developer.

