A professional, polished, on-point brand? Um, not so much.
Here’s the deal: You’re a smart business owner–but “creating a brand” feels like a monstrous, downright daunting task (especially if you don’t consider yourself creative, tech-savvy or able to drop thousands on a professional brand designer or marketing firm!)
But yet, you know you need “a brand.”
Well, here’s some good news, and some not-so-good news: Branding probably isn’t what you think it is. In fact, it might be a lot more.
But it is something you can easily do yourself–with the right guidance.
When you hear the word “brand,” what comes to mind?
Most people immediately think logo, fonts and maybe a basic color palette.
But the truth? There’s so much more that goes into creating a beautiful brand than fabulous fonts and the color scheme of your dreams.
You know how some coaches and entrepreneurs always seem to “hit the right marks” when it comes to everything they create (and make it look effortless)?
All their emails, social posts and other marketing materials are wildly poignant (and relatable).
Their website copy and sales pages couldn’t be more spot on.
Oh, and their visuals–well, of course, they’re so-beautiful, professional and look “just like them.”
more talented or ‘special’ than you are.
They simply know one thing most entrepreneurs don’t: The true definition of branding.
A solid, beautiful brand is so much more than pretty pictures.
A solid, beautiful brand comes from deeply knowing who you are, deeply knowing who your ideal client is, having a deep (and iron-clad) message to share and showing up from a place of deep authenticity–in your images, in your content, in your life.
Oh, and the most beautiful (and smartest) brands also know their ‘brand’ isn’t static.
They also pay deep attention to their ideal client’s wants, needs and desires and make changes accordingly.
Want this for yourself and your brand (to-be)?
This easy-to-follow 4-module course contains everything you need to know to build a beautiful, authentic business brand–even if you’re on a budget, not super creative or starting from scratch.
Throughout this course, you’ll learn the basics of building your own brand as you work step-by-step from choosing an ideal client to choosing a color scheme–and everything in between.
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Module 1: Defining the “YOU” in your brand
As an entrepreneur, your business begins with you. Module one puts the focus on figuring out who you are, so you can figure out how to confidently and accurately convey that to the people you most want to help.
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Module 2: Creating Your Brand Image
Inside module 2, we move away from who you are and dive deep into the look and feel of your brand. This is where you get to know it, so you can confidently create a brand that speaks straight to heart and soul of your target audience.
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Module 3: Website Etiquette - Do’s and don’t of building your website
In module 3, we go way beyond bells and whistles by diving into the nitty gritty of the essentials of building your online presence. We will define what’s required to give your website staying power: consistency. (There’s no point creating a gorgeous new website if it doesn’t perform for you.)
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Module 4: Social Media Tactics (Instagram)
In module 4, we touch on a marketing component of smart and beautiful branding: Instagram. This module will teach you how to become a unique, stand-out brand simply by operating from a place of brand consistency and authenticity.
I want to help you today!
You almost can't have too many testimonials. However, no one wants to read through one endless list of them. That's why it's a good idea to spread testimonials through multiple sections on the page. That way, your copy and the social proof from testimonials take turns in convincing your reader.
SILVA HARAPETIAN // Business Analyst
Display testimonials here and make them more skimmable by adding a teaser or the best part from the testimonial as a headline. A good testimonial can make all the difference to your conversion rates.
BUFFIE PURSELLE // Designer
The best kinds of testimonials are ones that tell a small story and include specific details. This is much more powerful than a generic testimonial that simply say "I love this product!" or something similarly vague.
KHAT BRIM // Business Analyst
During the first 15 days of the program if you take the required action steps by providing a written summary of each module and decide that the Program isn't for you simply send us an email to request a refund.
(If, however, you are already thinking about a refund you will not be a good fit for our program. We still wish the best!)
Shawn Brooks
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