Showcase Your Expertise
and Grow Your Business

Your Credibility and Experience is the Key to a Growing Business. No matter what stage of business you’re in today, whether you just opened your doors or have had a string of clients for years, today is the day to concentrate on building your credibility and sharing your expertise with the world. This is no time to be a wallflower, especially if you have big dreams of growing your business, hitting a certain income milestone, selling a certain number of products, or booking a guest appearance on The Today Show.

Step 1: Identify Your Zone of Genius
- Exercise: Identify your zone of genius
Step 2: Challenge Your Own Assumptions
- Exercise: Compare your business with your competitor’s business
Step 3: Your Story, Your Brand
- Exercise: Tell your story
- Exercise: Create your ideal reader avatar
Step 4: Update Your Bio with Specifics
- Exercise: Create or update your professional bio
Step 5: A Picture is Worth a Thousand Words
- Exercise: Organize your photos and brainstorm what type of photos to take/share
- Exercise: List where these photos are kept and where you will share them
Step 6: Brag a Little
- Exercise: List podcasts you want to be featured on
- Exercise: List TV programs you want to be featured on (think local and national)
- Exercise: List radio programs you want to be featured on (think local and national)
Step 7: Speak Your Piece
- Exercise: Find local and national speaking events
- Exercise: List the event names, organizers and speaker application process
Step 8: Gather Testimonials
- Exercise: Gather names + numbers of clients who might give testimonials
- Exercise: Automate your testimonials
Step 9: There’s More to Life Than Business
- Exercise: Be more social on social media